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5 min read
Published
08 Jan 2026
5 min read
Published
11 Oct 2022

Free Calculator: The Cost Of Hiring An Internal SDR

Jack Mercer

Head of Digital Operations
Last updated
08 Jan 2026
AI summary
Contents

Sales development representatives (SDRs) are some of the most influential members to your business’ development. Responsible for creating qualified leads, they play a crucial role in helping bring you new growth opportunities. But, building a solid team of representatives is not an easy task.

The cost of hiring SDRs can be high, on average it costs between 1.5-2 times the employees' salary [1]. In addition to an SDR's base salary, employers need to keep in mind other costs associated with the position, including perks, benefits, training, holidays, and sick days offered by the company.

It may cost you up to 60% more to hire an in-house team than to hire a trained outsourced team [2]. 

Use our calculator to find out how much hiring an SDR internally could cost your company:

If you think you may benefit from outsourcing your SDR team contact Adam Clarke, Business Development Manager at adam.clarke@punchb2b.com

Sales development representatives (SDRs) are some of the most influential members to your business’ development. Responsible for creating qualified leads, they play a crucial role in helping bring you new growth opportunities. But, building a solid team of representatives is not an easy task.

The cost of hiring SDRs can be high, on average it costs between 1.5-2 times the employees' salary [1]. In addition to an SDR's base salary, employers need to keep in mind other costs associated with the position, including perks, benefits, training, holidays, and sick days offered by the company.

It may cost you up to 60% more to hire an in-house team than to hire a trained outsourced team [2]. 

Use our calculator to find out how much hiring an SDR internally could cost your company:

If you think you may benefit from outsourcing your SDR team contact Adam Clarke, Business Development Manager at adam.clarke@punchb2b.com

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Jack Mercer
Head of Digital Operations
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