The Cost of Hiring an Internal SDR Calculator

Yes, and most companies significantly underestimate the total cost. Beyond the base salary (typically £30,000-£45,000), you need to account for:

• Recruitment fees (£5,000-£12,800 per hire)
• Training and onboarding (3-4 months before full productivity)
• Management time and oversight
• Technology stack and tools
• Employee benefits and bonuses
• Sick days and vacation time
• Overhead costs like office space and equipment

Our calculator reveals that the true annual cost of a single SDR often exceeds £987,86, with the total cost of ownership reaching £120,386 for a full-time equivalent when all factors are considered.

Building a high-performing in-house SDR team typically takes 11+ months from initial recruitment to consistent results. This timeline includes:

• 1-2 months for recruitment and hiring
• 3-4 months for training and onboarding
• 6+ months to optimize processes and messaging
• Additional time to implement and learn technology systems

With Punch!, you can have a fully trained team generating qualified opportunities within 30 days of kickoff.

Outsourcing your SDR function to Punch! provides several strategic advantages:

• Immediate access to experienced SDRs without lengthy recruitment and training
• Proven multi-channel outreach methodology refined across hundreds of clients
• Advanced technology stack without additional investment
• Built-in management and quality assurance processes
• Flexible scaling based on your business needs
• Continuous optimization through regular performance reviews
• Significantly faster time-to-value (30 days vs. 11+ months)
• Lower risk with our 30-day performance guarantee

We measure success through both primary and secondary deliverables: Primary Deliverables:

• Sales Qualified Leads - Meetings booked directly into your sales team's calendar
• Marketing Qualified Leads - Prospects showing interest ready for nurture
• Buying Intent Signals - Accounts demonstrating active buying behavior
• Intelligence Database - Enriched prospect database for your marketing effortsSecondary Deliverables:
• Brand Awareness - Increased visibility among target accounts
• SDR Strategy - Repeatable, scalable pipeline generation playbook
• SalesTech Implementation - Optimized technology stack for outreach

All metrics are tracked and reported through our comprehensive dashboard, giving you complete visibility into both activity and outcomes.

While results vary by industry, target market, and package, our clients typically receive 100+ qualified opportunities annually. Our focus is on quality over quantity, ensuring each lead matches your ideal customer profile.

Recent client successes include:

• Basware: £750,774 pipeline generated in just 3 months (1077% ROI)
• Lumi: 56 sales opportunities created in 4 months
• Nutritics: 200+ high-value leads and £316,115 pipeline in 7 months

We ensure meeting quality through our three-tiered approach:

1. Custom Qualification Framework - SDRs verify decision-making authority, budget potential, timeline, and business challenges
2. Comprehensive Meeting Confirmation Workflow - Includes personalized video confirmation, calendar invitation with agenda, relevant content sharing, multi-stakeholder gathering, and pre-meeting nurture
3. Priority ABX™ Intent Validation - Verification of buying signals, engagement tracking, and decision-maker mapping

This systematic approach ensures we deliver meetings that convert into genuine opportunities.

No. We leverage our Global Proprietary Data Warehouse and sales intelligence tools to build your target account database. Our data science team will map your total addressable market, identify your ideal customer profiles, and build comprehensive contact lists aligned with your target criteria.

This approach gives you the benefit of starting quickly without needing to provide extensive data resources.

Our streamlined onboarding process gets you up and running in 30 days, compared to the 11+ months it typically takes to build an in-house team. Your dedicated Client Manager handles everything from technical setup to SDR training, ensuring you start generating pipeline quickly and efficiently.
Most clients see their first qualified meeting within 30 days of execution - in fact, we guarantee it.

Our clients typically invest between £6,079-£39,514 per month depending on their specific needs and goals. Each program is customized to deliver maximum ROI through our unique combination of dedicated SDR resources, advanced technology, and proven methodology.We offer flexible partnership terms with a 90-day notice period, putting you in complete control of the relationship. We're so confident in our ability to deliver results that we offer a performance guarantee: if we don't deliver a qualified lead within your first 30 days of execution, you'll receive a full refund for that period.