Basware, a financial software vendor, came to Punch! facing two major challenges: content creation and engagement.
Basware had selected target accounts but wanted help building a GTM plan that would increase brand awareness amongst their key demographics and generate high-value sales qualified leads (SQLs).
A bespoke landing page was created as the core focus of the campaign, taking the audience from awareness to consideration with top-level content. It housed a hero video to introduce ‘The Bigger Picture’ message. Various supporting assets were also included on the page, such as an industry report and infographic.
A multi-channel approach leveraging paid media, and SDR outreach such as LinkedIn, email, and phone follow up, were used alongside the industry-specific content to drive contacts to the site and to create opportunities.