The Bigger Picture with Basware

The Brief

Basware, a financial software vendor, came to Punch! facing two major challenges: content creation and engagement.

Basware had selected target accounts but wanted help building a GTM plan that would increase brand awareness amongst their key demographics and generate high-value sales qualified leads (SQLs).

The Solution

A bespoke landing page was created as the core focus of the campaign, taking the audience from awareness to consideration with top-level content. It housed a hero video to introduce ‘The Bigger Picture’ message. Various supporting assets were also included on the page, such as an industry report and infographic.

A multi-channel approach leveraging paid media, and SDR outreach such as LinkedIn, email, and phone follow up, were used alongside the industry-specific content to drive contacts to the site and to create opportunities.



SQL’s generated


SQL’s value


ROI of

From the moment we engaged with Punch! B2B, and issued the brief, and right through executing the campaign, they have been a pleasure to work with.

Punch!’s relentless focus on developing creatives and messages tailored to our target accounts, helped drive awareness – and more importantly opened doors to generate pipeline in a very competitive landscape.

The campaign’s success encouraged us to scale it to the U.S. and the rest of the world, which has resulted in developing the pipeline of further markets for Basware.

Punch! have seamlessly integrated themselves into the team. This has been critical to the success of this programme and bringing sales and marketing together to drive opportunities for the business.

Jenny Cleary | Director Global Demand Generation @ Basware

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For new business enquiries speak to: Andrew Kitchen | Business Development Manager
+44 (0)7746 881537 | andrew.kitchen@punchb2b.com