B2B APPOINTMENT SETTING SERVICES

Appointments that turn into business

Enhance your sales team’s productivity, by filling their calendars with high-quality, pre-qualified appointments.

Average ROI
12x
Total pipeline generated
£1bn+
Regions served
US, EMEA

Fill your calendar with opportunities

Solve major sales challenges with our appointment setting services.

Volume of 
opportunities are low?
Add 100+ appointments to your calendar yearly
No time to build an 
in-house team
Sales Qualified Leads in 30 days, proven 12X ROI

Meeting no shows
Game-changing meeting confirmation workflow
Sales team 
currently multitasking
Improve productivity with a predictable flow of appointments

Real life success stories

Our appointment setting services are proven to help B2B brands grow.

Manufacturing

£30M+ in Pipeline Unlocked for Ephesus Sports Lighting

Discover how we helped Ephesus break through long sales cycles and tough-to-reach stakeholders—achieving £30M+ ($41M) in qualified deals, and 75% larger deal sizes using a smarter, ABX-driven outreach strategy.

£30,800,000+
Qualified pipeline generated
183
New decision-maker relationships built
Healthcare

Multi-Product Success: 60% Closed-One Rate and £2M Unlocked

See how a unified ABM approach helped this team exceed pipeline targets by 189% and generate millions in revenue—while driving a 60% win rate with key decision-makers.

£2,000,000+
Attributable client revenue
189%
Exceeded pipeline target

Ready for a full pipeline?

Join us on a 30 minute discovery call.

Average ROI
6-12x
Total pipeline generated
£706M
Meetings booked per year
100+ per client

How our appointment setting service works

Discover our award-winning process for outbound B2B appointment setting.

IDENTIFYING YOUR ICP, TAM & MESSAGING
Building your playbook
  • Your sales and marketing leaders attend a planning meeting with our strategic team, where we define your strategic goals, ideal client profile (ICP) and key opportunities for your business.
  • Our data research team build a database for your total addressable market (TAM).
  • We create multi-channel messaging and proven workflows to engage your prospects. 
  • Finally, our sales development reps (SDR’s) are trained on your proposition, messaging and ways to overcome objections.
Our team speak with your prospects 1-to-1
Outreach begins
  • Our SDR’s reach out to your prospects using the phone, personalised video, email and LinkedIn.
  • 1-to-1 conversations with your prospects are logged into the CRM.
  • Prospects are assigned statuses with follow-up actions according to where they are in the sales cycle.
  • During the nurture flow, prospects are warmed up with relevant content, personalised resources and further 1-to-1 qualifying conversations 
via the phone.
Sales-ready appointments
Appointments booked
  • Once your prospect has been qualified, our SDR team will schedule a meeting with a member of your sales team.
  • For continuity, our SDR’s attend your prospect appointments to ensure a smooth handover.
  • The outcome of each appointment is discussed with your account manager in your weekly meeting, and next steps are agreed.
  • If the opportunity requires further nurture, our team work collaboratively with your sales team to close the deal.
Jenny Cleary
Jenny Cleary | Director Global Demand Generation @ Basware

"Punch!’s relentless focus helped drive awareness and more importantly open doors to generate pipeline in a very competitive landscape. The campaign’s success encouraged us to scale it to the U.S. and the rest of the world, resulting in developing the pipeline of further markets for Basware."

£760K
Pipeline generated
Kerry Leighton-Bailey
Kerry Leighton-Bailey | Chief Commercial Officer @ Lumi

"Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity."

56
Qualified opportunities
Darren Peacock
Darren Peacock | Director of Marketing EMEA & APAC @ Iron Mountain

"Our new solutions needed to target different personas, including IT Director and CIO. We didn’t have the right contacts, but, with Punch!’s support, this campaign expanded our contacts within 43 businesses. Three of these businesses were included in our target list, and one was our key target account- an international banking operation."

971%
ROI
Siobhán Smith
Siobhán Smith | Global Marketing Manager @ Expleo

"We love working with Punch! The team is diligent, dedicated, thoughtful and extremely efficient. Their expertise in strategy and creativity were paramount to the success of this campaign and it ultimately claimed top prize for B2B marketing campaign of the year on the back of our great collaboration."

113
Qualified Opportunities
Jenny Cleary
Jenny Cleary | Director Global Demand Generation @ Basware

“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”

£760K
Pipeline generated
Kerry Leighton-Bailey
Kerry Leighton-Bailey | Chief Commercial Officer @ Lumi

“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”

56
Qualified opportunities
Darren Peacock
Darren Peacock | Director of Marketing EMEA & APAC @ Iron Mountain

“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”

971%
ROI
Siobhán Smith
Siobhán Smith | Global Marketing Manager @ Expleo

“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”

113
Qualified Opportunities
Kerry Leighton-Bailey
Chief Commercial Officer, Lumi

“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”

56
sales opps
Kerry Leighton-Bailey
Chief Commercial Officer, Lumi

“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”

56
sales opps
Kerry Leighton-Bailey
Chief Commercial Officer, Lumi

“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”

56
sales opps
our team

Meet your SDR dream team

Every expert you need—from SDRs to GTM Engineers—backed by 70+ specialists obsessed with your success.

Client Success Manager
Sales Development Manager
SDRs
GTM Engineers
Strategist
Ad ops
AI Agents

Looking for specific capability?

Lead generation

AI-powered targeting combined with multi-channel outreach to identify and engage potential buyers.

Sales development

Full-cycle support from first touch to closed deal, integrated with your sales process.

Lead generation

AI-powered targeting combined with multi-channel outreach to identify and engage potential buyers.

Sales development

Full-cycle support from first touch to closed deal, integrated with your sales process.

FAQs

Get answers to the most common questions about our appointment setting service. Still have questions? Our team is ready to help - just book a call.

How quickly can you start booking meetings?

We begin outreach within 4 weeks of onboarding, with first meetings typically scheduled within 30 days of execution. We're so confident in our approach that we guarantee results in the first month or your money back.

What makes your approach different?

We combine our proprietary Priority ABX™ technology with dedicated SDR teams to target prospects showing active buying signals. Unlike traditional appointment setting services, we don't just book meetings - we ensure they happen through our proven pre-meeting nurture process.

How do you ensure meeting quality?

Our three-tier qualification process includes custom frameworks for decision-maker verification, pre-meeting nurture sequences, and Priority ABX™ intent validation. We also have a comprehensive meeting confirmation workflow that dramatically reduces no-shows.

What's your pricing structure?

Our clients typically invest between 10K-40K per month depending on program scope. Each package is customised to your specific needs and goals, with flexible terms including a 90-day notice period.

How do you handle no-shows?

Our meeting confirmation workflow includes gathering additional stakeholder names, sending personalised video confirmations, calendar invites with detailed agendas, relevant content sharing, and continuous nurture before the meeting.

Which regions do you cover?

Our native English-speaking SDRs operate across multiple time zones, effectively covering all US regions, Europe, and beyond. Our teams work flexible hours to ensure optimal coverage during local business hours.

Do you handle technical discussions?

Our SDRs focus on qualifying opportunities based on fit, stakeholder relevance, and pain point validation. While we don't conduct deep technical discussions, our comprehensive onboarding ensures SDRs can effectively communicate your value proposition.

What kind of results can I expect?

Our clients typically receive 100+ qualified opportunities annually depending on project scope. Recent success stories include generating 56 sales opportunities in 4 months for Lumi and £64K in pipeline within 3 months for Basware.

How do you measure success?

We track multiple metrics including number of meetings booked, meeting attendance rates, opportunity conversion rates, and pipeline generated. You'll have full visibility through our reporting dashboard, with regular review meetings to optimise performance.

Ready to fill your calendar with quality meetings?

Book a call to learn how we can start delivering sales-qualified meetings within 30 days - guaranteed.