Brief
Expleo is an end-to-end engineering, technology and consulting service provider, with a key offering – Process Automation.
On-demand culture is on the rise and businesses need to work harder to keep up with the competition, reduce manual processes and upskill their teams. Fortunately, Expleo’s Process Automation service reduces complexity in business processes by connecting disparate systems – giving people time to focus on more important tasks.
With artificial intelligence and machine learning technology set to treble over the next three years among businesses in Ireland, Expleo needed to convince its audience of the urgency of Process Automation, and that Expleo was the right partner for it.
And so, they sought out Punch! to deploy a multi-channel account based marketing campaign that would creatively and strategically achieve the results they were looking for.
The solution
Our solution was a global ABM campaign. The big idea? Celebrating that you can take all the credit, whilst process automation does the work. Punch! built out a two-stage approach to tackle both challenges head-on.
In stage one, Punch! worked with Expleo to create a 40-page hero asset, titled The Future Of Work report, hosted on a landing page. This was designed to educate and create awareness around process automation as a topic. This was supported by additional assets such as a cheat sheet and infographic, and social media tactics were used to drive the audience to the report.
Stage two focused on building Expleo’s credibility in the space respectively. Punch! created a second landing page, featuring a 45-second video showcasing how Expleo can help businesses grow using Process Automation. This was supported by 3 of Expleo’s benefit-led case studies, and social media tactics were utilised to drive attention towards the page.
Results
Average LinkedIn engagement rate
meetings booked
ROI
We love working with Punch! The team is diligent, dedicated, thoughtful and extremely efficient. Their expertise in strategy and creativity were paramount to the success of this campaign and it ultimately claimed top prize for B2B marketing campaign of the year on the back of our great collaboration.
