Lumi approached Punch! with a need to generate more sales qualified leads and to promote Lumi to a wider audience. Lumi is a technology enabled service provider who develops software to support real-time audience engagement, facilitating more than 4,500 meetings each year across 40 countries.
Lumi’s current inbound marketing strategy was generating MQLs, but the leads needed nurturing and ultimately converting into opportunities. Punch! was tasked to convert MQLs into SQLs as well as generate additional opportunities by engaging with net new logos.
Punch! conducted sales development outreach on behalf of Lumi. The sales development team used multiple channels such as personalised videos, the phone, email sequences and LinkedIn outreach to help Lumi to stand out from the crowd, and generate sales qualified leads.
Meetings booked across different regions, including UK, USA, SA, Canada and Australia.