Expanding Punch!’s Global Footprint
LONDON, [5 August 2024] – Punch!, a leading UK-based sales development agency, today announced its acquisition of Khronos, a US-based account-based marketing (ABM) and outsourced sales development firm. This strategic move instantly triples Punch!’s US operations and positions the company as a formidable player in the global sales development market.
The acquisition addresses growing demand from Punch!’s expanding US client base and enables the delivery of consistent, high-quality services across the EMEA and US regions. It brings Khronos’ innovative “priority engine” technology into Punch!’s portfolio, enhancing the company’s ability to identify and prioritize high-intent sales opportunities.
Enhancing Data-Driven Capabilities
James Snider, CEO of Punch!, stated, “This acquisition isn’t just about growth—it’s about speed to market and enhanced capabilities. What would have taken us 12 to 18 months to build organically, we’ve achieved overnight. We’re now uniquely positioned to offer global services with a data-driven edge that can significantly shorten sales cycles for our clients.”
Kenny Andersen, part of the senior leadership at Khronos, expressed his enthusiasm for the merger: “I am extremely excited about the merging of Khronos and Punch! and what it means for us and our clients. By integrating Punch!’s proven outbound sales capabilities with Khronos’ expertise in account-based marketing programs, we’re creating a unique solution for B2B sales and marketing organizations. This will allow us to deliver more effective outreach and achieve better results for global go-to-market initiatives. We look forward to the opportunities this brings, benefiting our clients with enhanced capabilities and offering new growth prospects for our employees.”
Key points of the acquisition include:
- Immediate tripling of Punch!’s US business operations
- Integration of Khronos’ priority engine technology into Punch!’s service offerings
- Expansion of services for both companies’ existing client bases across EMEA and US markets
- Formation of a senior leadership team in the US will be headed by Kenny Andersen as the Managing Director of US.
The merger, which has been in discussion since an initial meeting between Snider and Khronos’ original founder at a 2018 marketing conference, demonstrates the power of long-term networking in the B2B space.
As the integration process unfolds, Punch! aims to roll out Khronos’ priority engine service to the EMEA region, further strengthening its position in the global sales development market.
For more information, please contact: Marita van der Merwe [marita.vandermerwe@punchb2b.com]