B2B outbound podcast

Sales coach Kevin Baumgardner explains why outbound prospects need deeper discovery than inbound leads, focusing on impact over pain points and structured next steps to prevent ghosting.

Storylane's Madhav Bhandari reveals their $3M marketing budget breakdown, the portfolio approach to channels, and why marketing should own outbound.

Chris Murray from Influ2 explains how contact-based advertising targets specific individuals instead of accounts, delivering 2x conversion rates by serving dynamic ads that integrate with existing BDR outreach sequences.

Ample Market co-founder Micah predicts AI will empower sales professionals rather than replace them, as successful B2B selling requires human trust-building that technology cannot replicate, leading to enhanced performance through AI-assisted targeting and personalization.

Sangram Vajre predicts SaaS companies will struggle as buyers shift toward service-focused models that deliver guaranteed outcomes rather than just software.

Sam Winsbury reveals how CEOs can leverage personal branding on LinkedIn to establish reputation and trust that outperforms cold pitching in B2B sales.