Know exactly which accounts to prioritise
Leading sales teams are winning deals by targeting the 5% of accounts ready to buy. We show you which ones, before your competitors find them.
Trusted by the worlds fastest growing brands
Only 5% of your market is actively buying at any time. Top-performing sales teams focus exclusively on these in-market accounts, achieving 3x higher conversion rates. Everyone else is just playing catch up.
Sales teams waste 80% of their time on unqualified accounts, while high-potential opportunities slip through the cracks.
Without real-time buying signals, teams discover opportunities too late - after competitors have
already won the deal.
Lack of context leads to low quality personalisation and poor response rates.
With longer b2b sales cycles, teams can’t afford to spend time on accounts that aren’t in-market.
Find in-market buyers, before your competitors
Our intelligent platform combines real-time intent data, sales signals, and buying behaviour to identify your next best opportunities.
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AI-powered scoring identifies your most promising accounts, helping sales teams focus on prospects in a buying window.
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Drive intent from key accounts and know which are in-market now.
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Impress prospects with better context using ai-powered research.
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Spot ready-to-buy accounts instantly. Track funding rounds, job postings, leadership changes, and other key buying signals.
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Complete visibility into buying committees with direct contact information and role-based targeting.
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AI-powered scoring identifies your most promising accounts, helping sales teams focus on prospects in a buying window.
Spot ready-to-buy accounts instantly. Track funding rounds, job postings, leadership changes, and other key buying signals.
Priority ABX combines the power of AI and a team of GTM professionals to provide you with real-time account intelligence, that transforms your TAM into a priority list of in-market opportunities.
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How we transform data into sales clarity
Using AI-powered intelligence, we show you exactly which accounts to prioritise from your total addressable market - and when to engage them.
"Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity."
"Our new solutions needed to target different personas, including IT Director and CIO. We didn’t have the right contacts, but, with Punch!’s support, this campaign expanded our contacts within 43 businesses. Three of these businesses were included in our target list, and one was our key target account- an international banking operation."
"Punch!’s relentless focus helped drive awareness and more importantly open doors to generate pipeline in a very competitive landscape. The campaign’s success encouraged us to scale it to the U.S. and the rest of the world, resulting in developing the pipeline of further markets for Basware."
"We love working with Punch! The team is diligent, dedicated, thoughtful and extremely efficient. Their expertise in strategy and creativity were paramount to the success of this campaign and it ultimately claimed top prize for B2B marketing campaign of the year on the back of our great collaboration."
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“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”
“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”
“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”
“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”
Common questions about Priority ABX
Everything you need to know about how Priority ABX helps identify and prioritise your most promising accounts. Can't find what you're looking for? Our team is here to help.
Priority ABX is a managed tech service that combines multiple data sources and AI-powered scoring to identify and prioritise your most promising accounts and contacts. It helps you focus on the 5% of accounts that are actively buying, rather than wasting resources on unqualified prospects.
Unlike traditional tools that only provide basic intent signals, Priority ABX combines multiple data sources including sales signals, third-party intent data, website engagement, and account-based advertising engagement. Our AI-powered scoring system then provides actionable intelligence for immediate engagement.
Currently, Priority ABX operates as a managed tech service where our team regularly exports prioritised accounts and contacts into your CRM system. We will soon be able to provide direct CRM integration and flexible data transfer options to enhance your current workflows.
Priority ABX monitors a comprehensive range of signals including:
Account-based ad engagement
Funding announcements
Job postings
Office expansions
Leadership changes
Website engagement
Content interaction and many more customisable signals based on your industry and ICP.
Based on client success stories like Basware, who generated $760,000 in pipeline within 3 months, Priority ABX can deliver rapid results. However, typical implementation and initial results timeline is 30-60 days as we configure your custom signals and scoring algorithms.
Priority ABX Lite comes standard with all Punch! SDR packages, giving our sales development clients access to essential features including sales signal monitoring, up to 10 customised signals, real-time monitoring, and personalised outreach capabilities. Priority ABX Pro is our premium offering, available either as an enhancement to SDR packages or as a standalone solution. Pro includes extended signal coverage, account-based advertising campaigns, website engagement tracking, third-party buying intent data, AI-powered prioritisation, and enhanced personalisation capabilities.
Priority ABX converts buying signals into personalisation opportunities, providing context-rich insights for every interaction. This enables your team to craft highly relevant, timely outreach based on real company events and engagement signals.
Every Priority ABX client receives dedicated support including a Client Manager for strategic guidance, a Data Science Team for signal optimisation, and comprehensive training for your team. We provide ongoing optimisation and monthly performance reviews to ensure success.
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