.svg)
Take All The Credit with Expleo
We love working with Punch! The team is diligent, dedicated, thoughtful and extremely efficient. Their expertise in strategy and creativity were paramount to the success of this campaign and it ultimately claimed top prize for B2B marketing campaign of the year on the back of our great collaboration.
Brief
Expleo is an end-to-end engineering, technology and consulting service provider, with a key offering - Process Automation.
On-demand culture is on the rise and businesses need to work harder to keep up with the competition, reduce manual processes and upskill their teams. Fortunately, Expleo’s Process Automation service reduces complexity in business processes by connecting disparate systems - giving people time to focus on more important tasks.
With artificial intelligence and machine learning technology set to treble over the next three years among businesses in Ireland, Expleo needed to convince its audience of the urgency of Process Automation, and that Expleo was the right partner for it.
And so, they sought out Punch! to deploy a multi-channel account based marketing campaign that would creatively and strategically achieve the results they were looking for.
The solution
Our solution was a global ABM campaign. The big idea? Celebrating that you can take all the credit, whilst process automation does the work. Punch! built out a two-stage approach to tackle both challenges head-on.
In stage one, Punch! worked with Expleo to create a 40-page hero asset, titled The Future Of Work report, hosted on a landing page. This was designed to educate and create awareness around process automation as a topic. This was supported by additional assets such as a cheat sheet and infographic, and social media tactics were used to drive the audience to the report.
Stage two focused on building Expleo’s credibility in the space respectively. Punch! created a second landing page, featuring a 45-second video showcasing how Expleo can help businesses grow using Process Automation. This was supported by 3 of Expleo’s benefit-led case studies, and social media tactics were utilised to drive attention towards the page.
Other Stories
Positioning WJ UK for a multi million opportunity
Discover how strategic outreach helped WJ UK break into the £96B AMP8 market. This case study reveals how we booked 94 meetings with the right decision-makers.
$41M in Pipeline Unlocked for Ephesus
Discover how we helped Ephesus break through long sales cycles and tough-to-reach stakeholders—achieving $41M in qualified deals, and 75% larger deal sizes using a smarter, ABX-driven outreach strategy.
Multi-Product Success with 60% Closed-One Rate and $2.6M Unlocked
See how a unified ABM approach helped this team exceed pipeline targets by 189% and generate millions in revenue—while driving a 60% win rate with key decision-makers.
Your complete revenue team for pipeline growth & faster closing
Average ROI
Total pipeline generated
Meetings booked per year
Take All The Credit with Expleo
Brief and results
Brief
Expleo is an end-to-end engineering, technology and consulting service provider, with a key offering - Process Automation.
On-demand culture is on the rise and businesses need to work harder to keep up with the competition, reduce manual processes and upskill their teams. Fortunately, Expleo’s Process Automation service reduces complexity in business processes by connecting disparate systems - giving people time to focus on more important tasks.
With artificial intelligence and machine learning technology set to treble over the next three years among businesses in Ireland, Expleo needed to convince its audience of the urgency of Process Automation, and that Expleo was the right partner for it.
And so, they sought out Punch! to deploy a multi-channel account based marketing campaign that would creatively and strategically achieve the results they were looking for.
The solution
Our solution was a global ABM campaign. The big idea? Celebrating that you can take all the credit, whilst process automation does the work. Punch! built out a two-stage approach to tackle both challenges head-on.
In stage one, Punch! worked with Expleo to create a 40-page hero asset, titled The Future Of Work report, hosted on a landing page. This was designed to educate and create awareness around process automation as a topic. This was supported by additional assets such as a cheat sheet and infographic, and social media tactics were used to drive the audience to the report.
Stage two focused on building Expleo’s credibility in the space respectively. Punch! created a second landing page, featuring a 45-second video showcasing how Expleo can help businesses grow using Process Automation. This was supported by 3 of Expleo’s benefit-led case studies, and social media tactics were utilised to drive attention towards the page.
.svg){kind=logo}
We love working with Punch! The team is diligent, dedicated, thoughtful and extremely efficient. Their expertise in strategy and creativity were paramount to the success of this campaign and it ultimately claimed top prize for B2B marketing campaign of the year on the back of our great collaboration.