Want to build stronger relationships with clients and partners? Consider incorporating gifting into your strategy. In this post, we’ll discuss the importance of B2B gifting, share real-life examples of how it can be used, and provide tips and resources for creating a successful gifting strategy.
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Use Cases
There are a number of scenarios in which gifting can have an impact on your company and pipeline. We have curated a list of use-case scenarios below to explore:
Engaging with a Prospect:
It is of course imperative to build strong relationships with your prospects by listening to their challenges and adding value where you can during the sales process. That being said, an innovative way to further solidify your relationship is through gifting. For example, consider bringing cookies to a pitch meeting, or even sending to your prospects office prior to a pitch. It can be a great way to break the ice.
Closing a Deal:
Closing a deal is always a cause for celebration for the sales person. A well-chosen gift can be a nice way to celebrate the occasion, as it’s a small gesture that can go a long way in recognising and rewarding success which in turn motivates the salesperson to close more deals!
Onboarding New Clients:
When a new client joins your business, it’s important to make a good first impression. According to Alex Hormozi, clients decide whether they’ll continue working with a business within the first 48 hours of interaction, so it is vital that an impact is made within the first two days of the relationship. A thoughtful gift can be a great way to welcome them and set the tone for your working relationship. For example, sending a personalized welcome package that includes something useful for their home or work desk as a small token of appreciation or even a box of chocolates or a personalized cookie is always a good idea. The key is to make it thoughtful and personalized to the client’s business.
New Employees:
Bringing on new employees is an exciting time for any business. A small token of appreciation, such as branded swag or a handwritten note, can help new employees feel welcomed and valued as they join your team. It’s a great way to help them get to know your business and company culture better.
Celebrations:
Birthdays, engagements, and other milestones are opportunities to celebrate your business relationships and show your appreciation. A small token of appreciation can be a great way to acknowledge the occasion and show that you care.
Top Tips
We have cultivated a list of top tips when utilising gifting in your own business strategy. Here are our top 5 tips to consider:
- Keep it Professional: gifts should be professional and appropriate for the business setting. Your goal is to make a good impression, not to create an awkward situation.
- Consider the Recipient: Think about the recipient’s tastes and preferences when choosing a gift. You want to give something that will be appreciated and show that you have taken the time to get to know them.
- Make it Useful: A useful gift is always appreciated. Consider giving something that will be used on a regular basis, something that relates to the recipient’s business or industry.
- Add a Personal Touch: Adding a personal touch to a gift can make it more meaningful. It’s the small details that can make a big difference.
- Keep it Within Budget: It’s important to remember that the goal of a gift is to strengthen relationships, not to impress with an expensive gift.
Recommended Vendors:
When it comes to sourcing gifts, there are a number of great websites to consider. Some of our favourites include:
Gifting in B2B can be a powerful tool for building stronger relationships with clients and employees. By considering the recipient, keeping it professional, and adding a personal touch, you can create a gifting strategy that will make a great impression. Enhance your business relationships by unlocking the potential of thoughtful gifting!
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